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 Featured Projects Created and updated over 160 page meta descriptions and keywords, improving site search ranking by 64% in one month. Constructed easy-to-follow Google Data Studio dashboards and reports from Google Analytics, Google AdWords and YouTube data. Improved reporting accuracy using Google Data Studio tools to audit, analyze and correct historic web analytics data. Adoption of Google Data Studio has allowed the creation of custom reports and effectively eliminated the need for expensive Business Intelligence software. Eliminated the need to manually verify business listing data, by analyzing over 600,000 records and working with the vendor to fix the data import …

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Featured Projects Utilized extensive enterprise Content Management Systems and WordPress knowledge to improve user experience. Implemented site-wide automatic updates of nearly 1,000 product documents and videos using native WordPress “shortcodes”. This “shortcode” implementation eliminated the need for a part-time developer and drove the “404 – page not found” error rate below 1%. Identified and implemented SAP Business Objects software to analyze incident investigation data. Trained 40 worldwide safety department managers and staff on creating ad–hoc queries and analysis of incident data resulting in improved ability to view missing data, analyze data and create custom charts for presentations. Researched and …

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Featured Projects Product Video Management Created video templates using the WordPress Plugin WP Filebase so corporate videos  are managed within the CMS, not a feed or embedded on a page. This method ensures that video pages load quickly and adapt to any device size  ensuring a good user experience. An example can be viewed here – Bay Area Barks – User Experience Best Practices In the more than 15 years I’ve worked in the field of web design and development, the most successful projects followed the User Experience (UX) building blocks of Discovery, Strategy and Design. To demonstrate UX …

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Featured Projects   Overhauled to address security, speed and mobile device access issues in the first six months of employment. Managed migration of this 1,500 page site and plugins to a mobile responsive framework, followed by a migration to a secure hosting environment. As a result, can be viewed worldwide on any device with no site downtime. Created and deployed JavaScript and JSON files to dynamically display Tout Video widgets on multiple sections of 9 Los Angeles area news sites. This widget improved user engagement by adding interactive content. Managed production and rollout of 75 online safety courses …

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