- Created and updated over 160 page meta descriptions and keywords, improving site search ranking by 64% in one month.
- Constructed easy-to-follow Google Data Studio dashboards and reports from Google Analytics, Google AdWords and YouTube data. Improved reporting accuracy using Google Data Studio tools to audit, analyze and correct historic web analytics data. Adoption of Google Data Studio has allowed the creation of custom reports and effectively eliminated the need for expensive Business Intelligence software.
- Eliminated the need to manually verify business listing data, by analyzing over 600,000 records and working with the vendor to fix the data import script. This decreased the listing error rate from 19 % to 2.3% and led to an improved search experience for the directory and companion iPad application