I had the pleasure of attending a lecture titled “Straight from Google: What you need to know by Matt Cutts at WordCamp San Francisco May 30, 2009.

The entire talk was enjoyable, but I paid extra attention to slides 19 – 29. These slides  cover the importance of improving your Google page rank by being relevant, reputable, putting yourself in your reader’s shoes and  some great tips on keywords.

This talk clarified a lot of the questions I had about SEO and creating relevant content. Check it out and let me know if you concur.